It is only available in select areas, and the emoji will vanish after the month is over. Facebook, for its part, rolled out a limited-edition reaction emoji in honor of Pride, shaped like, of course, a Pride flag. June is Pride Month, which means 30 not-so-straight days of companies suddenly getting woke, incorporating rainbows into their logos, and, if you’re Hellmann’s or Abercrombie & Fitch, sending some very ill-advised tweets.
